TEPALI × BUZZLEAD · THE HIVE · SEPTEMBER 2026
BuzzLead

Welcome to the Hive, Tepali.

Chrisvin, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Tepali is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.

Underneath the jar: every US medical spa mapped, the 2,200 that look like Tepali's best-fit profile, and three campaigns we'd run in the next 30 days.

PREPARED FOR CHRISVIN JABAMANI · BROOKLYN, NY · FROM ST. PETE BEACH, FL
Troy Aitken and Nick Konstantinidis, co-founders of BuzzLead
Co-foundersNick Konstantinidis & Troy Aitken
Section 01 · Why there's honey on your desk

Three things came with the jar.

01

The honey

Raw, from a US apiary. Something you'll open instead of file.

02

This page

Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Tepali.

03

The call

Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.

Section 02 · The company shaped like you

Lumion: zero pipeline to 50+ meetings in 31 days.

Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a fragmented vertical with public business listings, a founder-led sales motion, and a market that needs pipeline before headcount scales.

In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion

Read the Lumion breakdown

31
Days to results
100+
Positive replies
50+
Meetings scheduled
80%
Hold rate
Section 03 · The sweet part

What could be sweeter than 1,300 to 2,200 more of your best customers?

You already have the dream ones: the med spas that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 1,300 to 2,200 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.

Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.

YOUR DREAM CUSTOMERS
  • The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
1,300 to 2,200med spas that look exactly like them
Section 04 · Your market, sized

Every cell is a med spa.

Every US medical spa shows up in Google Maps' business category and in state medical board or cosmetic license filings, with owner names, addresses, and service mix. We build the list from those records, enrich the buyers, and time outreach to expansion, hiring, and review signals.

US medical spasYour sweet spot: 1 to 5 locations, $1M to $5M revenueIn-market this quarter
0
US medical spas. AmSpa 2022 Medical Spa State of the Industry Report.
~2,200
Sweet-spot med spas
1 to 5 locations, $1M-$5M revenue
3
Buyer personas
Owner/Medical Director, Practice Manager, Marketing Lead
~6,600
Relevant contacts
At 3 titles per med spa
Jan to Mar
Evaluation window
Before the spring and summer booking surge
Section 05 · Intent

You're the first supplier that comes to mind.

We'll actively monitor all 8,841 US medical spas and reach out the moment the right signal shows up, so Tepali is the first name a med spa owner thinks of when practice management software comes up.

  • New location filingState business registries and Google Maps show a new address before the grand-opening push.
  • Nurse injector or NP job postingIndeed and LinkedIn postings. A growing injector roster strains the front desk and calendar.
  • Reviews citing wait times or double-bookingGoogle and Yelp reviews naming scheduling problems flag a front-desk system that's breaking.
  • Medical director change on state board recordState medical board filings. A new medical director often resets vendor contracts within the year.
  • Membership or package tier launchWebsite and Instagram announcements. New recurring-billing programs need software that tracks usage.
  • AmSpa or aesthetic conference attendee listsAmSpa MedSpa Show and Vegas Cosmetic Surgery rosters. Anyone attending is actively shopping the category.
09:14 · TODAY
Brooklyn med spa opens second location, posts openings for two injectors
→ EXPANSION PLAY
YESTERDAY
Texas med spa's Google reviews cite three complaints about double-booked appointments this month
→ FRONT-DESK PAIN PLAY
MON
Florida med spa's medical director changes on a state board filing, effective next quarter
→ NEW MEDICAL DIRECTOR PLAY
YESTERDAY
California med spa launches a $199/month membership tier via an Instagram post
→ MEMBERSHIP PLAY
Section 06 · Three strategies, deployed together

TAM, lookalike, intent. Every angle, from day one.

This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.

STRATEGY 1 · TAM

Own the whole market

TargetThe ~2,200 med spas in your sweet spot: 1 to 5 locations, $1M to $5M in revenue, enriched from Google Maps and state cosmetic license filings
AngleOne AI system for front desk, EMR, point of sale and marketing instead of the four separate tools most med spas run today
~2,200 ACCOUNTS
STRATEGY 2 · LOOKALIKE

Mirror your best customers

TargetMed spas that mirror Tepali's best-fit profile: multi-injector, 1 to 5 locations, already stitching together separate scheduling, EMR and POS tools
AngleLead with the specific operational pain of running disconnected systems and what a single platform removes
~1,300+ ACCOUNTS
STRATEGY 3 · INTENT

Catch them in-market

TargetMed spas showing a buying signal this quarter: new location filed, new injector hired, reviews citing scheduling problems, or a medical director change on state record
AngleA one-to-one note written from the specific signal, sent the week it happens
~1,000 PER YEAR ACCOUNTS
Section 07 · The first 30 days

What happens after you say yes.

Section 08 · Join the Hive

The honey was the easy part.

Chrisvin, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.